Sometimes we struggle, sometimes we strive, sometimes we thrive and then we combine efforts of all those we know who are doing the same. Ours and the efforts of others have a contagious effect. Your Confidence is also contagious and thus we have to be careful that we work on us, before we go sharing with others that same ole negativity that seems to flow in abundance right now... Here is another tip on how to stop struggling, stop surviving and may even help you thrive in the area of Contagious Confidence when it comes to your business...
2. Make a Mark
There is a significant difference between hanging out a shingle to say you own a business and creating a business that has a specific market, target customer, and differentiating factors. Making a mark means claiming that part of the market which is yours, and yours alone. Famed marketers and authors, Al Ries and Jack Trout, say that the best possible position to be in is “First to Market”, or the first one to do what you do. There are a plethora of people in the race to be first and someone may have beat you to it, but it can be argued that second best is to be the only one who does what you do for whom you do it. How do you practice medicine in a way that is uniquely different? How do you coach or train that is unique and different? How do you advise on finances in a way that is unlike anyone else?
When you can figure out how what you do is different from all the others out there who do something similar you will have made your mark and your contagious confidence will grow exponentially! :)